corporate design & annual report

TASK
Redesigning the entire corporate design including logo, letterhead, leaflets and forms as well as the annual report.

 

CHALLENGES
The design is unconventional and forgoes the usual pictures of laughing pensioners and happy children common in communications for the insurance industry. It thrives on its typography, colour scheme and style. The letterheads and forms are structured in an easily understandable way in line with the design.