Inspired by people – the unique Kugelgarn®

TASKS

In offices, schools or public buildings – the textile floor covering Kugelgarn® is indispensable in many places. It has been extremely popular since the 1960s due to its unique texture. But many people don’t know that it is still manufactured by Fabromont AG in Schmitten, Switzerland. A new company video as part of the «Inspired by People» campaign aims to change this. agor and Maybaum Film from Baden were commissioned to produce the video. The almost two-minute image film will primarily be distributed via a new landing page and advertised using programmatic advertising and social media ads in Switzerland, Germany and the Netherlands.

 

SPECIAL

For the first time in the history of Fabromont AG, a film crew was granted access to the production halls. However, because the production process for Kugelgarn® is still a secret, the image film focuses on the users. An architect, a floor layer and a builder take on the leading roles and show how Fabromont consistently focuses on the requirements of professionals as well as the people who use the flooring on a daily basis.
You can find more information about the “Making off” here: to the article