product launch of the design range kugelgarn impression®

TASK
Conceptualising, copyediting and designing a product brochure and booklet as well as a new advertisement campaign. Designing an exhibition stand to showcase the new design range.

 

CHALLENGES
The new design range is based on a series of pictures by well-known nature photographer Michel Roggo and the abstracts that architectural designer and artist Hugo Brülhart derived from them. The heavy influence of nature in the designs was emphasised in the communications with the slogan “inspired by nature”.